Videos are the most popular form of media. People love to watch videos because it is easy to understand and with every new technology released in the video industry it is getting easier to make one. Now anyone can make videos from their cell phones and upload them on social media where the world can see your creativity. From makeup artists to school teachers, anyone can make videos about a particular topic to educate someone or inform someone. The priority of any business is to make a good advertising video of their services or products, making the video industry the most popular sector. And to put any video online or release, you need to edit it first. The video editor and editing software stitch the videos, add VFX, title, and change the tone of a video, making it more presentable. These are the five reasons why video editing is a big thing.

• Want of Video Editors

Almost every business is on social media because most of us are on social media. A business needs to look good on social media and advertise. The best way to look understandable, approach or market the right audience or customers are videos. A video makes it very easy to convey your message to the right person, and this is why the video advertising industry is the most paid and growing. The ease of recording a video nowadays even helps a small business owner make an advertising video or an informative video for their business, which helps advertise. However, a good video requires a good video editor. The number of videos is increasing daily, and new content coming on OTT platforms to social media requires editors to stitch the footage; thus, the demand for editors rises day by day.

• Videos Are Everywhere

From television to social media, from hours-long films to ten seconds short, entertaining clips, videos are everywhere. Video is the easiest to understand media, so it is the most popular form of media. People love watching good videos; This is why every social media application has this feature of uploading a video. The demand for video in every field is growing daily, from the education sector to entertainment, from social media to schools. It affects the demand of a video editor or to learn to edit. A video is more convincing than a brochure and easy to understand; This is why businesses have videos on social media about their product/services. Schools have recorded classes for future classes, and there are advertisement videos in between. Videos are also excellent as academic learning materials as they provide audiovisual information to the learners making them more attractive than textbook reading.

• Ease of Shooting Videos

Nowadays, it is effortless to shoot a video because every phone comes with a camera. Even a phone camera can record high-resolution videos; This helps creators record more. Thus, it increases the quantity of content. The video editing software is also getting easy to use and free day by day. There are online video editors which are free and very easy to use but loaded with pro features. One of the most popular online editors is InVideo. InVideo is a web-based platform, and you can use it on both Windows and Mac. You simply need to log in to your account using any browser (but they recommend Google Chrome since it is the most optimised tool). It is easy to use, and it comes with over 2000 templates, edit text, visuals. The free plan gives you access to ALL of the editing features. The limitations are that you can create and export up to 60 videos per month, and the videos are watermark (created with InVideo).

You can check out the details regarding the paid plans.

• Variety in the Type of Content

Long gone are those days when a video was only made for entertaining you, and only actors can be a part of it. A variety of videos are now being created for multiple niches, such as styling videos, cooking tutorials, informative gadget videos, product reviews and numerous other aspects. These videos are primarily demanded as they help people learn more about things with ease. With the increase in video content, the need for video editing is also growing, as each video niche demands different editing styles and patterns and more focus on editing to make the videos more presentable and attractive to the public.

• Increase in Content Demand

The more it's getting easier to record a video, the more people started making videos, and the growing demand for videos are influencing video creators to make more videos. People now watch movies or series on their cell phones which fades away the gap between a big content creator and a small content creator because the streaming media is the same. The competition between OTT platforms and social media platforms encourages the creator to put/create more video/content. The editor chops out the flaws in the video or stitches the video, but they can also add VFX, images, background voice/music, and title, making the video more appealing. Video making business gains its profits through popularity and views from the public, and video editing plays a major role. Video editing makes a dull, simple video look more put together and attractive for the viewers, causing popularity.

Videos are entertaining, informative and look attractive. People have proved their love towards video watching, because of which the video platforms are multiplying, and it also led to the growth of video content on social media. This rapid growth of video demand and need, indeed, is making video editing one of the essential parts of the whole video creating process, which in turn is making the job of a video editor an extremely sought after career nowadays.